Takeaways from the 2018 Phillips 66 National Championships

2018 Phillips 66 National Championships

ACTIVE Network attended the 2018 Phillips 66 National Championships this year to support some of USA Swimming’s best athletes. The championship meet is the biggest domestic event for USA Swimming every year and ACTIVE Network’s swim team was proud to be a part of the experience. We wanted to give our readers a taste of what the five-day event was like, as well as insights into how USA Swimming uses our mobile app to get its fans fired up. Continue reading

ACTIVE Network Lends a Hand at the 2018 Fair Park Olympic Day Games for Kids

ACTIVE Network volunteers at Fair Park Olympics

“How did you spend your summer vacation?”

This classic essay question gets a cool new answer, following a unique volunteer effort. Together with our client Kidventure, ACTIVE Network had the privilege of helping out at the second annual Fair Park Olympic Day Games for Kids this June. The event provided local kids with a way to get active, build confidence and have a whole lot of fun during their summer break–and did we mention they got to hang out with Olympians, too? Continue reading

ACTIVE Network Celebrates Freedom and Fun with Independence Day Runs

Happy Fourth of July from ACTIVE Network

In the United States, Independence Day is a celebration of freedom from coast to coast. Each Fourth of July is filled with backyard barbecues, family and fireworks–and it’s also a great day for a run. In fact, according to Runner’s World, the Fourth is more popular than Christmas, New Year’s Day and Valentine’s Day when it comes to logging miles (though it can’t hold a candle to Thanksgiving Turkey Trots).

Here at ACTIVE Network, we love any reason to get up, get out and get moving, and we hold a special place in our hearts for our red, white and blue runs. Read on as ACTIVE team members describe why they love running on Independence Day, and how hitting the road, track or trail on this holiday ties into our mission to make the world a more active place. Continue reading

ACTIVE Network Celebrates Global Running Day

ACTIVE Network Celebrates Global Running Day in London

ACTIVE Network joined the worldwide celebration of Global Running Day to embrace fitness and fun on June 6, 2018. Global Running Day began in 2009 as a way for participants of all ages and abilities to take part a in a running activity by submitting their names to a pledge through the official website. Today, the holiday reaches some 162 countries and attracts over 280,000 participants.

What better way to emphasize ACTIVE Network’s mission to make the world a more active place by connecting people to the things they love, want and need to do than by participating in Global Running Day? Continue reading

ACTIVE Network Rallies for Global Payments’ Worldwide Day of Service

ACTIVE Network Joins Global Payments' Worldwide Day of Service

Here at ACTIVE Network, we’re all about connecting people to the things they love, want and need to do. We’re also a part of Global Payments, which is committed to building a culture of Service. Driven. Commerce. Sounds like a great match, right?

From clothing drives to clean-ups, ACTIVE goes “all in” for doing good in the community, and we always have fun while we’re doing it. So, in honor of Global Payments’ biannual Worldwide Day of Service on Wednesday, May 9, we rallied the troops in all of our offices to join Global Payments’ international efforts in the spirit of corporate citizenship. Continue reading

ACTIVE Network’s Aaron Trujillo Runs the 2018 Boston Marathon – in Sub-3!

The Boston Marathon is a big deal, to put it mildly. The Super Bowl of running represents the ultimate race–and unparalleled prestige–for endurance athletes.

The inaugural Boston Marathon was held on April 19, 1894, the first Patriots’ Day, with a field of 15 runners. Now taking place every third Monday in April, the Patriots’ Day tie imbues the event with themes of liberty and purpose. For runners, its exclusivity makes the Boston Marathon the ultimate dream. After growing to over 1,000 participants, qualifying standards were put in place in 1970 by the Boston Athletic Association to reserve the honor of participation for only around 30,000 top runners each year.  Continue reading

ACTIVE Network Celebrates International Women’s Day 2018



International Women's Day 2018

It’s time to #PressforProgress.

Thursday, March 8, 2018, marked the 117th annual International Women’s Day, a worldwide celebration of achievement, unity and the drive for equality. ACTIVE Network rallied around this year’s theme of “Press for Progress” through empowering words and actions. Continue reading

Top Takeaways from Running USA’s 2018 Conference: Experiences Matter

The 2018 Running USA Industry Conference powered by ACTIVE Network wrapped earlier this month, marking another year of insights and innovation at the largest endurance running trade association event in the world. Gathering industry professionals from across the globe–this year’s attendees represented over 20 different countries–the conference included presentations, breakout sessions, panel discussions and, of course, plenty of group runs and networking.

Powered by Purpose

ACTIVE Network is a founding member of Running USA, and Cristine Kao, ACTIVE’s Senior Director of Global Marketing, was on the scene from day one to the closing reception. Throughout the conference, she noted attendees’ high energy and open minds. For example, a first-time Women’s Networking Meetup drew a crowd so large, it was standing-room-only.

“There are so many new ideas in the industry,” says Kao. “There’s a sense of purpose.”

Afdhel Aziz’s keynote speech reinforced this sentiment. The author of “Good is the New Cool: Market Like You Give a Damn” touted the power of endurance events to drive purpose-focused goals. A staggering $1.2B is raised by running events each year for causes big and small.

The Endurance Experience

A two-fold industry trend ties back to Aziz’s key insight. As larger, longtime organizers see a decline in registration, more first-time events are popping up each year. Participants are also skewing more heavily toward the experience-seeking enthusiast, rather than the competitive runner, and they may be more attracted to smaller, regional and more purposeful events.

Kao explains the takeaway for organizers. “How do you create a holistic experience for both the racer and the everyday runner? As a race director, you have to consider both,” she says. “There’s an inherent alignment in that endurance running provides a unique experience for people.”

Designing Destination Events

An Idea Lab session led by Sam Renouf of Motiv Sports placed even greater emphasis on the experiential consumer. Entitled “Running as a Destination: How to Attract International Participants,” Renouf’s presentation highlighted the Sydney Marathon as a case study.

The popular event, marking its 17th year this September, courts runners from around the world via multilingual marketing, enhanced digital initiatives and positioning itself as a destination event that showcases Sydney’s unique culture. Renouf’s four elements of a destination event that will attract an international audience include (1) Location, Culture and History; (2) A Sense of Community; (3) Ease of Access and (4) Bragging Rights.

Watch the Experts

Building on the above insights from this year’s Running USA Industry Conference, check out our panel video featuring a discussion with three industry veterans:  Rich Harshbarger, CEO of Running USA; Sam Renouf, President of Motiv Sports and Dave McGillivray, Founder of DMSE Sports.

Will we see you in Puerto Rico in 2019?