Get Hooked


“Don't tell fish stories where the people know you; but particularly, don't tell them where they know the fish.” ~Mark Twain

National Fishing and Boating Week (June 2-10) is a great excuse to get out and enjoy some of America’s favorite outdoor activities.

Whether you’re a recreational angler, a skilled angler, or a greenhorn eager to experience the delight of your first catch, this national celebration of fishing and boating offers plenty of opportunities to get hooked with free fishing days and events across the country. Check out some of the events at Take Me

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Access to Activities… Anywhere

It’s no surprise that smartphone usage has been on the rise over the past few years and that the trend is expected to continue. According to eMarketer, “Nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011.”

People use their phones for everything from email to social media to e-commerce. It’s about convenience, immediacy, and increasingly, how we organize and manage our lives wherever we are. With a view to making activities accessible anywhere, Active has been steadily driving innovation in mobile to make it easier for consumers to search and register for the thousands of activities we power through our ActiveWorks cloud technology and our consumer site,

Today, just in time for the peak camping season, we announced two new mobile apps for outdoors enthusiasts. Both available on iTunes, our ReserveAmerica and apps allow campers to book campgrounds across the nation right from their phones. Campers should also take note of our cool camping trip planning tool on which allows users to look up campgrounds and plan out their itineraries, driving distances and more.

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Activity Matters

Active Network exists in part because people need Activity – our customers need us to help them manage activities and the general public needs an easy way to discover and sign up for those activities. By meeting those needs, we are fueling Activity Everywhere and enabling millions of people to live healthier, more enriched lives. That fuels our company mission and the reason why we do what we do every day.

We are here to make the world a more Active place.

How are we doing this? We work hand in hand with our customers to bring our mission to life and we help support government legislation that promotes health and Activity. We have also developed our Employee Wellness program, ActiveX, to help redefine the way Active Network, as well as other corporations, attract and retain talent. We are now igniting a movement to inspire Activity in local communities and to redefine the way the world gets Active…….join us! Take a read through our Always Active blog to learn how our customers, partners, employees and people all over the world are finding their Active.

Ever Active,
Dave Alberga, CEO
Follow me on Twitter, @dalberga


New Kansas State Park Reservation System Opens for Business!

Congratulations to our friends at the Kansas Department of Wildlife, Parks and Tourism(KDWPT), which launched its first-ever online reservation site today. Clearly there are some night owls in Kansas as close to 700 guests had already made reservations on the system between midnight and dawn this morning! Powered by our ActiveWorks cloud technology, and hosted on our site, the new reservation system makes it easy for guests to find and reserve campsites and cabins in Kansas state parks and at select fishing lakes and wildlife areas. The KDWPT joins more than 20 other wildlife agencies and over 30 States who rely on Active Network to automate their campgroundhunting and fishing reservations. Learn more about today’s news here.

– Mona Klausing champions global PR and gets active through yoga, camping, traveling, volunteering and spending time with her family and animals.

Fireside Chat With Outdoors Maven, Jackie Burns

With camping’s busiest season approaching, we sat down with our Senior Marketing Manager for Outdoors, Jackie Burns, to chat about her various camping experiences in her home state of Florida. Her stories made us want to pull the plug, pack it up and hit the trails. Read on to hear more about how Jackie found her love for the great outdoors.

What was your most memorable childhood camping adventure?
Some of my all-time favorite childhood memories are camping trips. Two of those trips were to the exact same state campground in the Florida Keys – two very different experiences, many years apart, but equally thrilling and memorable.

Tell us a little bit about your first camping trip.
The first was a family camping trip to Bahia Honda State Park in the Florida Keys with my parents and three brothers – all six of us in a four-person tent! This is where I learned to snorkel, saw my very first shark in the ocean (a foot-long baby nurse shark, but pretty exciting for a kid), swam with barracuda and spotted “spotted morays,” (both more frightening than the shark), discovered a baby octopus that wrapped its tentacles around my fingers, and fished and crabbed for our dinner.

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Active Network Celebrates Getting Military Children Active in the Great Outdoors

The Sierra ClubArmed Services YMCABlue Star FamiliesNational Military Family AssociationOutdoors Alliance for Kids and the National Park Service are kicking off this month with an outdoor celebration for 350+ military children and their families this Sunday, April 1 at Prince William Forest Park in Triangle, Virginia.

Kids with active-duty parents will get to enjoy a day of hiking, learn how to cast a fly rod and pitch tents. These types of outdoor experiences give children an opportunity to relax and reconnect with each other.

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Active Network Launches Online Camping Reservation System for North Carolina State Parks

Want to find the best camping spot in North Carolina? Look no further than the North Carolina State Parks website, where you can book a spot at more than 3,000 sites in 29 North Carolina State Parks. Our team at Active Network was thrilled to work with our friends at the North Carolina Division of Parks and Recreation to help them successfully launch their online camping reservations system last week. This online reservation system will allow customers to view photos of parks and sites, check availability, and make reservations. By end of day on go-live, March 21, approximately 900 reservations were made!! North Carolina has some fantastic campground getaways, including Mount Mitchell State Park, Pettigrew State Park and Hammocks Beach State Park. Check it out and book your summer camping trip now.

– Megan Lavine is a PR wizard and gets active by getting in touch with her inner yogi, lacing up her running shoes and putting her green thumb to work in the garden.

Active Network Helps Launch Online Ticketing for Pearl Harbor Historical Sites

For the first time in the 50-year history of the memorial, you can reserve tickets ahead of time for the most-visited tourist attraction in Hawaii. Many Active Network team members recently put in some long, rewarding hours working on the launch of online ticketing for the Pearl Harbor Historic Sites, including the USS Arizona Memorial, for our customer

The time we spent implementing the online ticketing system means less waiting time for the millions who visit this national historic site – nearly 1.7 million visitors last year alone! Online ticket reservations are available on and through the call center, both of which Active Network manages for our long-time customer. There’s a ton to see, so plan at least a day.

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