Jamie Lee Curtis used our Couch-to-5K app to get race ready! Photo credit: Good Housekeeping
Now that we are nearly halfway through January, New Year’s Resolutions to get healthy in 2013 are in full swing!
Getting fit is the fifth most popular New Year’s Resolution, according to USA.gov, and many turn to mobile apps to get active on the go.
Exploding out of the gates this year, ACTIVE’s Couch-to-5K running program app has seen a 173% increase in the number of downloads in the first week of January v. the first week of December 2012.
Since we launched the app in August 2011, more than ONE MILLION workouts have been completed…which means that our users have completed roughly as many miles as it would take to run to the moon and back…..four times!
ACTIVE’s Couch-to-5K is one of the top 10 paid apps within the Apple iTunes store Health and Fitness category, and the go-to 5K plan for actress Jamie Lee Curtis (we are seriously stoked about this…learn more below).
I sat down today with our mobile guru, Courtney Ferguson, to chat about all the hubbub.
There’s growing evidence that online activities strongly influence offline actions, and marketers are increasingly looking for ways to bridge those two worlds.
Apps designed to support the active part of our lives – whether it’s running a race, achieving a goal or participating in a business event– are providing that bridge.
To that end, we just announced our new developer center and APIs that give developers access to its robust, global inventory of events and activities. This offering provides developers with a centralized hub where they can create custom apps drawing on the global inventory of events and activities listed on ACTIVE’s online media property, ACTIVE.com.
ACTIVE Network has steadily grown its affiliate program with over 200 distribution partners to date including well-known brands such as espnW, Eventful, Fitness Magazine, PGA.com, and Prevention.
By bringing all of its resources into this comprehensive, user friendly site, ACTIVE is making it easier for developers to design apps for activities, and also for organizations to obtain these kinds of insights.
Check it out, here.
Earlier this year we acquired Plancast™, a social site that allows consumers to post and share activities with their friends. We’ve been busily evolving the Plancast platform since then and thought we’d give you an insight into what’s in store. Read today’s news here.
We’ve updated the ACTIVE.com mobile application so that you can find your ACTIVE from the palm of your hand!
Get health and fitness articles, daily deals or register for events based on your interests. Whether it’s cycling, fitness, baseball or running, you can now find it easily on the free ACTIVE.com 2.0 app.
The app will also send you notifications when events are open for registration, when the event will increase in price and when the event you registered for is less than a week away.
Love Schwaggle deals? For the first time, our mobile users can also access fitness and health deals on-the-go via the ACTIVE.com 2.0 app.
Check it out for yourself, here, and let us know what you think!
It’s no surprise that smartphone usage has been on the rise over the past few years and that the trend is expected to continue. According to eMarketer, “Nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011.”
People use their phones for everything from email to social media to e-commerce. It’s about convenience, immediacy, and increasingly, how we organize and manage our lives wherever we are. With a view to making activities accessible anywhere, Active has been steadily driving innovation in mobile to make it easier for consumers to search and register for the thousands of activities we power through our ActiveWorks cloud technology and our consumer site, www.active.com.
Today, just in time for the peak camping season, we announced two new mobile apps for outdoors enthusiasts. Both available on iTunes, our ReserveAmerica and Recreation.gov apps allow campers to book campgrounds across the nation right from their phones. Campers should also take note of our cool camping trip planning tool on Active.com which allows users to look up campgrounds and plan out their itineraries, driving distances and more.
Active Network exists in part because people need Activity – our customers need us to help them manage activities and the general public needs an easy way to discover and sign up for those activities. By meeting those needs, we are fueling Activity Everywhere and enabling millions of people to live healthier, more enriched lives. That fuels our company mission and the reason why we do what we do every day.
We are here to make the world a more Active place.
How are we doing this? We work hand in hand with our customers to bring our mission to life and we help support government legislation that promotes health and Activity. We have also developed our Employee Wellness program, ActiveX, to help redefine the way Active Network, as well as other corporations, attract and retain talent. We are now igniting a movement to inspire Activity in local communities and to redefine the way the world gets Active…….join us! Take a read through our Always Active blog to learn how our customers, partners, employees and people all over the world are finding their Active.
Dave Alberga, CEO
Follow me on Twitter, @dalberga