Iron Girl Mobilizes Race Day with ACTIVE On-Site

We sat down the other week with Iron Girl VP, Judy Molnar, to chat about how mobile technology has helped her and her staff manage activities and participants more efficiently… from anywhere!

Launched in 2004 with just two events, the Iron Girl brand has grown to 13 events nationwide, varying in distance from 5K, 10K, 1/2 marathon to duathlon and triathlon. Judy says their 5K events register more and more people on-site and needed an efficient way to process on-site registrations, both for her staff and for the participant.

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ACTIVE’s Alpha Warriors

We were pumped to be some of the first to take on our customer, Alpha Warrior, and their adrenaline-charged challenge! Recently, the Alpha team brought seven of the 20+ obstacles to ACTIVE’s San Diego office as a two-day test run. Like kids awaiting recess, our team watched in excited anticipation as a massive playground was built in our backyard. Check out the ACTIVE team in the video above as we took on a challenge that promised no mud, no miles and no mercy.

ACTIVE Leads National Movement to Get PHIT

Dave Landa, our senior director of strategic business development, talks about how ACTIVE is helping America get PHIT. 

Not only is America the most obese nation in the world, but a recent 2012 Physical Activity Council study has found that Americans are the most sedentary as well, with 24% of Americans having done no form of exercise in the past 12 months.

The consequences of this are shocking.

However, regular physical activity can help reduce diabetes, anxiety and Alzheimer’s by nearly 50%, help increase academic performance and more. Just $1 invested in physical activity can bring $3.20 in savings in direct medical costs, not to mention the other societal benefits, says the World Health Organization.

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Unify. Lead. Grow.

This week, we brought together sales teams from across the company to join forces in establishing the Activity and Participant Management (APM) space. Executive presentations. Technology demonstrations. Cross-company collaboration programs. And, of course, lots and lots of networking.

A key focus was to showcase how our technology is supporting our customers across seemingly disparate markets by making their lives easier.

We shared some highlights from a customer panel held a few months back where we saw first hand the common challenges organizers have across Business, Sports, Communities and Outdoors in growing their organizations at the same time as they create efficiencies across their operations. We are constantly inspired by our customers and we owe a special thanks to these very important ACTIVE experts:

Mary Fitzgerald, COO, Pop Warner Football
Stephen Rice, SVP & Managing Director, CNL Financial Group
Ross Hosking, EVP Global Sales, Wyndham Hotel Group
David M. Elwart, CIO, South Carolina Department of Parks, Recreation and Tourism

To learn more about how we are working with our customers to power activity, check out the Customer Stories section of the blog.

ACTIVE’s Couch-to-5K Mobile App Explodes Out of the Gates in 2013

Jamie Lee Curtis used our Couch-to-5K app to get race ready! Photo credit: Good Housekeeping

Now that we are nearly halfway through January, New Year’s Resolutions to get healthy in 2013 are in full swing!

Getting fit is the fifth most popular New Year’s Resolution, according to, and many turn to mobile apps to get active on the go.

Exploding out of the gates this year, ACTIVE’s Couch-to-5K running program app has seen a 173% increase in the number of downloads in the first week of January v. the first week of December 2012.

Since we launched the app in August 2011, more than ONE MILLION workouts have been completed…which means that our users have completed roughly as many miles as it would take to run to the moon and back…..four times!

ACTIVE’s Couch-to-5K is one of the top 10 paid apps within the Apple iTunes store Health and Fitness category, and the go-to 5K plan for actress Jamie Lee Curtis (we are seriously stoked about this…learn more below).

I sat down today with our mobile guru, Courtney Ferguson, to chat about all the hubbub.

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ACTIVE Powers Run Ireland

Today we announced that we’re working with Run Ireland, the largest website for running events in Ireland, to create the most up-to-date searchable directory of running events in Ireland and enable runners to easily enter local races online. 

More than 350 races, like Runamouck Challenge, Meath Spring Half Marathon, Kinvara Rock and Road 10K & Half Marathon and Urban Trails, will move to ACTIVE’s online registration technology.

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5 Ways to Capitalize on Participants’ New Year’s Resolutions

It’s that time of year – everyone is making resolutions to improve their lives, and it’s no surprise that losing weight and exercising more is at the top of most lists.

If you are an endurance sports event director, you can capitalize on the resolutions your participants are making by encouraging them to stick to it, which will create interest in your event as a byproduct.

Our resident writing muse, Shannon Fiack, details five ways in which you can support your participants’ New Year’s Resolutions to get fit and healthy on our Endurance blog. Check it out, here!


If you think Mob events, like zombie chases, mud runs, paint races, and tomato fights were big in 2012, just wait until 2013. ACTIVE’s Mob customers, including The Color Run™ and Spartan Races, saw more than one million participants in 2012 and the numbers are continuing to surge into 2013.

As the New Year approaches, below are 5 important trends to watch:

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Electric Energy @ 2012 Pop Warner Super Bowl

Ricardo Antonio Corpus of the Virgina Beach Mustangs shows off swag scored at our ACTIVE booth

We’re on the ground here at the Wide World of Sports complex at Walt Disney World to cheer participants on at the 2012 Pop Warner Super Bowl and National Cheer & Dance Championships.

The energy here is electric as young players, dancers and cheerleaders  take to the field or stage and inspire us all to get out of our seats and get ACTIVE!

All of this excitement brings us back to when we first started working with Pop Warner nearly a decade ago. We are jazzed to be the official technology partner of Pop Warner, providing registration software to over 1,400 associations and 400,000 Pop Warner Little Scholars.

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ACTIVE & Allianz Launch First Ever Race Registration Protector

For years, race directors have called for an insurance product to protect both event directors and race registrants alike in case of unforeseen events, says Sally Smith of Big Sur Events. How big is this problem? Roughly 15% of race registrants never even make it to the starting line because of unforeseen events, like a sprained ankle, says Allianz.

Today, ACTIVE Network and Allianz Global Assistance announced that race registrants can purchase Race Registration Protector. During registration, participants will be provided with the option to purchase Registration Protector. With Registration Protector, a participant who misses an event for a covered reason such as an injury, illness, job loss, transportation delays, military/family/legal obligations, and more can get their registration fees reimbursed.

This is the first insurance product of its kind to be offered to registrants in the endurance market. For more information, read the full press release on our website.