The Secrets Google Is Keeping About Your Members

Here’s a scenario to think about today: You offer tons of programs over four seasons of the year, so you have a good idea of what classes, times, and parts of the year are popular with your customers. You know when people register. But do you know when your customers get motivated to register?

To find the answer to that question (as is the case with many questions these days), just Google it. Actually, “Google Trends” it. Google Trends is a tool that shows how search volumes change over time. YMCAs, for example, can put in different search terms to see the peaks and valleys of the term through Google. That way, you know when your customers want to kick off a new journey of exercise and can market to them in a timely way. Continue reading

Free Online Tools to Improve Your Website

Building a website isn’t like assembling a coffee table – you can’t just throw together a few screws and let it sit for years. A website takes constant updating to keep up with your own changes and news but also to stay on top of effective internet trends. But updating your website with proven techniques can be easier than you think. So if you and your web visitors are pulling out hair when it comes to your site, use these free tools to make sure your website isn’t holding you back:   Continue reading

How to Set up Google Place Pages for Your Facilities

Google has all types of search tools. From regular search to social search, videos, news, images, shopping, books, and others, it can be overwhelming. But today, we’re going to make it simple for recreation agencies or anyone who manages physical facilities and parks. Each gym, park, rec center, and pool can have it’s own Google place page that will appear in Google’s results. It’s easy to set up, powerful, and free:      Continue reading

Get Found in Google (Part III): How to Get Links to Your Website

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Now that you’ve done your keyword research and on-page SEO, it’s time for the third and final step: getting links to your website. When Google determines how to rank websites with its algorithm, links are the most important factor (both quality and quantity of the links, as well as words used in the link). Simply put, you need websites pointing at your website through links. Here’s how: Continue reading

Get Found in Google (Part II): What to Do on Your Website

SEO on page optimization

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Now that you have your keyword list created (see part 1 about how to find the right keywords), it’s time to start putting them on your website in the right places. Use your categories of keywords to organize and update your website into more organized groups. From there, you need to make a new page for each keyword that isn’t covered on your website and re-do pages that can be tailored to target other keywords. This way, you can target one keyword per page on your website. Google reads individual pages of your website and will send traffic directly to a page that best fits a search.  Continue reading

Get Found in Google (Part I): How to Find the Right Keywords

SEO parks and recreation

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When looking for information, where do you go? If you answered Yellow Pages, you’re probably one of the last few holdouts. But if you said a search engine, you’re in the overwhelming majority. People are searching for organizations, programs, classes, and events like yours on the web every day. Today, we’ll talk about how to get your website to show up in search results.   Continue reading