Say the name of your parks and recreation group out loud. What comes to mind? Better yet, try the exercise with members of your community and ask them what words, colors, and images pop up. That’s your brand.
Although recreation brands are a relatively new concept, those parks and recreation groups that actively work on their brands are realizing the benefits. A strong recreation brand helps your organization stand out from the crowd by creating a positive identity that your community can relate to. Continue reading