This is the second part of a guest post series from Curt Jackson. Click here to read the first five unconventional adult programs to offer.
6. Read Bedtime Stories Like a Pro – Voice over acting is a profession that you may not think about until you watch car commercials or cartoons. But acting with our voices is something most of us do daily. By using inflection, accents, different tones and pitches we tell stories and jokes to our peers. Find a voice acting coach to teach parents how to put some pizazz into reading bedtime stories. Continue reading
Most parks and recreation departments offer the same adult classes – yoga, bridge, photography, creative writing, dog training, blah blah blah. These are great to have because they are popular, but isn’t time to stand out and offer truly unique classes as well?
In every city there are possible contract instructors looking for opportunities to teach others, whether they know it or not. Sometimes they find you and other times you have to look for them. However, you can’t look for contract instructors until you know what programs you want to offer. Here are 5 unique programs I’m fairly sure you’re not offering but, depending on your clientele, could be crowd-pleasers: Continue reading
It’s NRPA Congress week in Anaheim and the creative juices are flowing. There are speaking sessions that cover recreation programming ideas like Murder Mystery Dinners (see left), Aquatic Pizzazz and Using Recreation to Address PTSD. People who attended these sessions will surely come away with some great programming ideas to implement.But for those who couldn’t make it, here are some other ideas you could implement. These programs are being run across North America at different recreation agencies and classes range from beginner to advanced: Continue reading
Depending on the size of your organization, you could be putting on hundreds of programs across tens of facilities, over four seasons per year. It’s a lot of work. But in between the constant management, scheduling, support, marketing and more, do you find time to track what people really think of your programs? Customer feedback is crucial to improving your program offerings. If this is how kids feel about your baseball camps, you need to know. Continue reading
Parks and recreation agencies are (and should be) proud of the programs they offer their communities. But it always comes down to one question: how can we get more people to find out about our programs? If only more people knew, participation would surely increase.
That’s why marketing – and particularly partnership marketing – is so important to P&R agencies. Although these partnerships may not turn out as cute as a monkey and dove, they can still be very effective. Here are seven departments and organizations around the town/city/county that you should meet with: Continue reading
The Sporting Goods Manufacturers Association (SGMA) and ACTIVE Network conducted the 2012 Grassroots Sports Participation in America survey and have released an executive summary. The study covers motivators and blockers for physical activity and why people of all ages pursue specific sports and activities. Also, there are statistics about how activity fees, sporting goods and nutrition fit into the entire journey of the participant.
Here are some takeaways for your recreation department to check out:
- 35% of adults indicate a big blocker for participation is that they don’t have a buddy to do it with
- 60% of adults indicate they’re not more active because they “just don’t like sports”
- Adults spend more on sports apparel and footwear than they do on sports events, clubs etc.
- Staying healthy or improving appearance is actually a poor motivator for kids to participate—only 17% selected this as a reason for participating
- The more sports or activities in which a parent participates, the more likely their child is to be active—85% of parents with children active in two or more activities indicated involvement in six sports/activities themselves
The study covers kids, teens and adults and includes some interesting insights into why we engage in sports and why we drop out. At a time where childhood obesity is a top concern, the study provides clues that could help the recreation industry take more action. ACTIVE Network also provides new research into the types of activities Americans participate in – revealing the factors that make some of us pursue competitive or endurance sports while others are driven by hiking or yoga.
Want to read more? Check out the release here or download the report for FREE from SGMA.
Image source: Active.com
People like “new.” And to stay on the cutting edge of programming, parks and recreation agencies are always looking to improve their classes and events. New and different program ideas are exciting and can increase participation and revenue. Today, we’ll outline seven new and/or little-known recreation programs and sports that you could offer at your facilities: Continue reading
The days of sending out paper copies of your recreation activities to every household each season are gone. Not only is it too expensive, but it’s also bad for the environment. But the internet came to the rescue! You can create your recreation guides online and spread the word about upcoming activities right from your website. That way, you save time, money and the environment, and members of your community can view the guide whenever is convenient.
Here are four recreation organizations that have created great online guides with four different publishing websites. Click on the link to view each guide, and see the highlights from each listed below: Continue reading
Manhattan Beach is a coastal city in Southern California with about 35,000 citizens. The Parks and Recreation department recently switched from a client-based solution (Class®) to a web-based software system (ActiveNet™). Here are some details about the department:
- 12 full-time employees (plus part-time employees)
- 3 community centers
- 200 – 600 activities per season
- Swimming, fitness, cultural arts, sports leagues, special events and more run through the P&R department Continue reading
How many people visit your facilities each year? Between pools, rec centers, parks, and gyms that number is probably pretty high. It’s also your total yearly reach if you use walls, benches, and counters as places for marketing messages. Here are some things to consider before investing in display advertising: