How to Fill Your Classes and Programs with Customer Success Stories

Marketing is most successful when praise comes from the customer, not the organization. For example, a bunch of great Yelp reviews are huge for a restaurant just like a friend’s referral is best for a doctor’s office. Parks and recreation agencies and YMCAs put on great programs and classes, and they help lots of people get in shape. That’s a winning formula for marketing!

Now it’s time to gather up those great success stories from your customers and use them in your marketing messages. Here are a few examples to get your creative juices flowing:  Continue reading

Top 70 YMCA Twitter Accounts to Follow (and Imitate)

However you feel about the little Twitter bird, it’s not going away any time soon. Hundreds of millions of users access it everyday for information, and a lot of them could be your members and potential members. They look for news and information that fits their life, and what your YMCA offers should be a part of that mix.

Whether your YMCA has a Twitter account or you’re looking to create one soon, all Y marketers need a few role models. The following 70 North American YMCA accounts are the best and biggest on Twitter. They use Twitter to connect with members, answer questions, make announcements, discuss fitness and health, release registration dates and more. Consider following these accounts to get ideas for your own Twitter strategy. (The list was compiled based on number of followers, content provided, number of tweets, interactions with followers, recent activity and overall use of Twitter to connect with customers. From there, the list was ordered from most followers to least followers.)  Continue reading

Top 10 Ways Your YMCA Should Use Twitter

Does your YMCA have an active Twitter account? If you do, you understand how it can be a valuable communication tool. But your success on Twitter can go beyond the number of followers, mentions, and clicks. You can use it to get some local press, track what people think about your facilities and much more. Consider using Twitter in these ten different ways and you’ll be surprised how much it has to offer:  Continue reading

4 Content Marketing Ideas for Your YMCA

Here’s a quick test to see if you do content marketing: Does your YMCA have a Facebook page that you post to regularly? Does it have a blog? Do you distribute flyers or program guides? If you answered yes to any, you’re officially a content marketer.

But content marketing encompasses so many channels and techniques that it is kind of vague. So let’s take a stab at understanding the goal of content marketing in order to demonstrate it’s importance for your YMCA. Content marketing is done in order to “attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action” (CMI). Translation: you want to increase participation and want more families, members, and participants. In order to attract them, you create marketing materials like articles, flyers, tweets, and brochures so your audience can find you.  Continue reading