Marketing is most successful when praise comes from the customer, not the organization. For example, a bunch of great Yelp reviews are huge for a restaurant just like a friend’s referral is best for a doctor’s office. Parks and recreation agencies and YMCAs put on great programs and classes, and they help lots of people get in shape. That’s a winning formula for marketing!
Now it’s time to gather up those great success stories from your customers and use them in your marketing messages. Here are a few examples to get your creative juices flowing: Continue reading