DALLAS – January 19, 2015 – ACTIVE Network®, the leader in worldwide cloud-based Activity and Participant Management™ solutions, and Warrior Dash, the pioneers of the obstacle racing industry, today announced a strategic partnership that will continue to expand the Warrior Dash brand across the globe. Red Frog Events plans to add more than 20 international Warrior Dash events to its calendar in 2015 and will leverage ACTIVE for its more than 15 years of experience in building a strong international network of partners, for its technology that offers currencies and languages globally and for ACTIVE’s rich data insights offering participant and market trends.
Red Frog Events will utilize ACTIVE’s global ActiveWorks event management software as they expand into multiple countries, leveraging the multi-language and multi-currency capabilities of ACTIVE in EMEA, South America and Asia. Warrior Dash will also be part of the ACTIVE.com international marketing platform, making it easy for participants around the world to find local Warrior Dash events. With the integration into the ACTIVE platform, Warrior Dash and their partners will have access to industry data and trends to uncover actionable insights that will fuel growth on a local and global level.
“Red Frog Events has been extremely successful in creating powerhouse events within the domestic endurance market for its Warrior Dash brand,” said Sam Renouf, General Manager, Sports & Consumer for ACTIVE Network. “With our global experience, knowledge, scalable technology, insight into market and participant trends and our extensive partner network, Red Frog can quickly and confidently expand into additional international markets in a strategic manner. We power 47,000 global customers across 29 countries. We are eager to hit the ground running and offer ACTIVE partners and consumers the ability to participate in the emergence of the Warrior Dash experience globally.”
Warrior Dash has challenged more than two million participants globally since its inception in 2009, making it the world’s largest obstacle racing series. The 5K course has 12 obstacles, including jumping over fire, crawling through mud, and Goliath, one of the largest and most elaborate obstacles in the industry. After crossing the finish line, runners celebrate at Warrior Dash’s signature festival.
“We’re excited to be working with ACTIVE Network as our exclusive partner. As we expand globally, they will help us further accelerate Warrior Dash across the globe in 2015,” said Ryan Kunkel, Co-CEO of Red Frog Events. “We have millions of enthusiastic and loyal Warrior Dash fans in the United States and the reach and breadth of ACTIVE’s international network will help us deliver our premier obstacle racing experience to additional participants worldwide.”
In 2015, the Warrior Dash series is projected to hit nearly 50 markets, including a stop for the second annual Warrior Dash World Championship that boasts a $100,000 prize purse. To learn more about Warrior Dash and to view current locations, visit WarriorDash.com.
About Red Frog Events
Red Frog Events is an event production company that pioneered the experiential entertainment industry and has been recognized for its award-winning company culture. Since 2007, the company has developed innovative brands including the Warrior Dash obstacle race series, Firefly Music Festival, and American Beer Classic. Red Frog has been named one of Forbes’ “Most Promising Companies in America”, has appeared consecutively on Inc. Magazine’s “Fastest Growing Companies” list, and was awarded Business of the Year by the US Chamber of Commerce, among other honors. In recognition of its philanthropic efforts, the company was selected as St. Jude Children’s Research Hospital “Corporate Partner of the Year” and to date has raised over $10 million of a $25 million dollar fundraising commitment.
About ACTIVE Network
ACTIVE Network® is the leader in Activity and Participant Management™ and data solutions powering over 47,000 customers worldwide with SaaS technology that streamlines activity and event administration. Our enterprise-level ACTIVEWorks® cloud platform, combined with our business intelligence tools, make managing and operating all types of activities, events and organizations smarter and more efficient. ACTIVE Network® was founded in 1999 and has offices worldwide. For more information, visit: http://www.activenetwork.com or follow us on Twitter @ACTIVENetwork.
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