ACTIVEWorks Platform Selected for its Global Scalability, Multiple Languages and Currencies
DALLAS – Oct. 5, 2015 - ACTIVE Network® the leading global marketplace for activities and events, and the industry’s leading provider of data solutions, today announced that Lagardère Sports, the leading sports marketing agency, has selected ACTIVEWorks® Endurance to support its global expansion.
With a series of iconic events around the world, Lagardère Sports needed a technology and marketing platform that would seamlessly support its entire event lifecycle. ACTIVE’s robust, cloud-based, technology solution was selected because it easily handles large volumes of registrations and payment processing for events around the world, making it a perfect fit for Lagardère Sports’ global needs. In addition to ACTIVE’s technology excellence, the integration of Lagardère Sports’ events into ACTIVE.com, ACTIVE’s global marketing reach and ACTIVE’s valuable actionable intelligence from ACTIVE Network Activity Cloud® together will enable Lagardère Sports to attract new participants and build out new markets to create a stronger global brand presence.
“Our events are growing globally at an incredible pace,” said Christian Toetzke, CEO, Lagardère Unlimited Events. “We were looking for a partner who could successfully scale to support our growth, as well as help us grow participation worldwide. ACTIVE is the only player in this market who has the global experience, strong technology roots and rich data insights to boost our growth trajectory.”
Lagardère Sports had used ACTIVEWorks for a number of events in various countries prior to its decision to expand with ACTIVE. Based on ACTIVE’s performance and reliability, Lagardère Sports will now utilize the ACTIVEWorks platform for more events as the company expands globally, such as the recently sold out Columbia Threadneedle World Triathlon Leeds. Lagardère Sports’ events roster includes prestigious events such as the ITU World Triathlon series, UCI Velothon Majors and Air New Zealand Queenstown International Marathon, among many other marquee events worldwide.
“ACTIVE’s focus on data-driven products and solutions, our ability to support multiple languages and currencies, and the insights we offer to grow event participation, were key drivers in Lagardère Sports’ decision to select ACTIVE,” said Darko Dejanovic, CEO for ACTIVE Network. “We offer a single, unified platform that delivers business intelligence and technology to customers worldwide.”
About Lagardère Sports
Lagardère Sports is a leading sports marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.
About ACTIVE Network
ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers leading-edge SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.
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