Nearly 40% of people are hoping to receive the gift of an experience for the holidays while 32% are planning to give it. As an organization that offers so many wonderful programs and activities, you’re in a prime position to take advantage.

Don’t know where to start? There are a number of best practices to keep in mind when it comes to marketing your programs as an experiential gift this holiday season. From email and social media to search engine optimization and more, read on to learn the dos and don’ts, so you can not only close out the year strong but start the new year on the right foot.