Embedding Prevention into Your Organization’s Culture


Preventing Your “What-Ifs”

You know what we mean…The slips and falls; cyber attacks; system crashes. These are the things nightmares are made of for organizational leaders.

It’s nearly impossible not to worry about problems that can arise, big or small. You put out fires every day, but you know that it’s even better to prevent them in the first place. 

No one can anticipate every pitfall, but we’ve worked with enough community clients to have seen – firsthand – some of the common challenges and risks that can affect your business.

What keeps recreation organization leaders up at night?

Enterprise Risk Management (ERM) is the process of:

  • Identifying events or circumstances relevant to your objectives (whether they be risks or opportunities)
  • Assessing them in terms of likelihood and magnitude of impact
  • Determining a response strategy
  • Monitoring progress and effectiveness of said strategy

With ERM in mind, let’s get ahead of the following “What-if” scenarios that could pose a problem for your organization:

What if…someone gets hurt?

The safety of your staff and members is an absolute necessity if you want your community to enjoy your facilities and services, and every effort should be made to avoid any injuries or incidences. Emergency safety plans should be in place in the event something occurs, but there are also everyday operational efforts to prevent problems in the first place:

  • Establish a safety committee and/or Risk Manager position, responsible for evaluating risk and implementing prevention and response initiatives.
  • Work with a third-party agency to put a crisis communication plan in place to enable staff and leadership to respond properly in the heat of difficult moments.
  • Hold regular, established inspections of parks, land, equipment and facilities.
  • Hire responsible staff members and train them on the appropriate safety issues given their role within your organization.
  • Respond in a timely way to client complaints and feedback.
  • Craft the appropriate waivers, educating members about any inherent participation risk.

What if…our customers’ data is compromised?

This is such a pressing issue these days that we’ve addressed it many times on our blog. The best way to keep your members’ data safe from the start is to use a fully-hosted, private cloud-based solution. Public cloud options put you at risk for data breaches, and in-house solutions often lack the technical expertise to truly keep your information safe.

Working with a recreation solution provider that ensures you meet PCI compliance. If the vendor is certified at the highest level of PCI compliance, that risk is taken right off your plate.

What if…we drop a ball internally?

Human Resources can play a major role in mitigating your risk as you bear the responsibility of being an employer. Taking time – in advance – to engage your HR team around the following issues can help you prevent issues in the first place:

  • Compensation and benefits
  • Hiring practices
  • Occupational health and safety
  • Employee supervision
  • Employee conduct
  • Exit procedures

What if…our technology fails us? 

The answer here lies in choosing the right solution from the start. Choosing a recreation management solution like ACTIVE Net means:

  • 24/7 online access for both staff and members
  • Customizable modules
  • Safe, online payment solutions that meet PCI compliance
  • Easy, electronic marketing and communication tools
  • Always available technical support

Talk to a specialist about how ACTIVE Net can help you manage risks to your organization.

The key to mitigating risk is establishing a culture of prevention. It’s being regularly proactive instead of reactive. Having a pre-established plan in place for your “What Ifs” will free your time and mental energy so you can focus on growing your organization’s potential.