Parks & Recreation Email Starter: Share Sports Benefits to Boost Sign-Ups

Parks and Recreation Email Starter: Share Benefits of Sports to Boost Sign Ups

Summer will soon be in full swing, and fall is right around the corner. The families in your community are planning and scheduling now for kids’ sports through the end of the year, so take this opportunity to reach out and encourage sign-ups.

Whether it’s swimming or golf, soccer or basketball, sports help kids not only physically, but also mentally and emotionally. A targeted, well-timed email sharing these benefits can spur a decision to register. The following list is perfect for sending via email or posting to your social media channels as you gear up for the busy seasons to come.

Learn more about the Fundamentals of Boosting Participation

The Benefits of Sports for Kids

Staying Fit

With childhood obesity plaguing the youth of America, sports are a great way to provide children with consistent activity. Regular exercise burns calories, boosts immunity, strengthens muscles and bones and helps establish healthy habits for life.


Sports encourage cooperation. Teams and leagues connect players from all over the community with different personalities and from different cultures. Learning to work together to achieve a common goal teaches kids how to develop friendships and empathy.


Players learn not only how to listen to coaches and their peers, but also to respect them. Being part of a team means that everyone, from the star player to someone who hasn’t had as much experience, deserves respect on and off the court or field.

Time Management

Balancing school, homework, activities and family time becomes increasingly important as kids get older. Playing sports provides them with the opportunity to learn how to find the right balance among the different areas of their lives, including making it to school and games on time, studying efficiently and fitting in enough time to rest and reconnect with family and friends.


Especially for students who are struggling learners, sports can provide a bright spot on a rough day. Teammates and coaches serve as a vital support system for players, and they can help build the self-esteem that can be lost when a student is not doing as well off the field. In addition, physically active kids have up to 40 percent higher test scores, according to Project Play by the Aspen Institute.

Stress Relief

Sports are a great way to loosen up and play out any frustrations. Making friends on the team and having mentors in coaches and older players can also give kids someone to talk to about any worry or stress on their minds.

Life Lessons

Life isn’t always fair, and referee calls don’t always seem to be fair, either. Athletes have to learn how to deal with disappointment, and young players grow stronger as they get older. Kids learn that their team won’t win every game, and a loss can teach the importance of perseverance and never giving up.

Fundamentals to Boost Participation for Parks and RecreationReady to find out more about boosting registration and participation?
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