Your roadmap to navigating noise
Marketing used to be simple: print a brochure, send an email, and wait for the phone to ring. Today, you’re expected to be a data scientist, content creator, and tech wizard—often before lunch. This guide is your roadmap to navigating the noise, beating burnout, and building real connections with your community in 2026. Inside, you'll discover:
The 70/20/10 Framework
A simple rule to stop the chaos, prioritize your time, and focus on what actually drives revenue.
The "Smarketer" Shift
Why breaking down the walls between your marketing and operations teams is critical for growth.
Zero-Party Data Strategies
How to build trust and own your audience data in a world without tracking cookies.
AI for Humans
Practical ways to use artificial intelligence to automate the mundane so your staff can get back to being human.
Vertical-Specific Tactics
Tailored playbooks for YMCAs, parks & rec, camps and classes, and endurance events.
ACTIVE's 3 promises
1. Unshakeable stability
2. Unlocking hidden power
3. Innovation with purpose (AI reality)
