.avif)
.avif)
ACTIVE Network's Marketing Resource Hub provides a free collection of plans, checklists, and informative blogs that can help camp and program directors set a marketing goal, build an actionable marketing plan that is easy to execute, and track what works. Start with the Marketing Action Plan, then add the other pieces as you need them.
These templates and other resources are designed for directors and staff of camps, classes, and other programs, especially small teams that do their own marketing. You do not need a marketing background, a big budget, or a lot of time. Most of these pieces take between 15 minutes and an hour.
Start with the Marketing Action Plan. Expect it to take about an hour: write one goal you can count, decide how you will reach families, and list the first actions for the next 90 days. The template includes a filled-in example, and a blank plan to fill in yourself.
Start with the families who already know you, make your website and Google listing easy to find and understand, and ask happy families for reviews and referrals. The Marketing Action Plan helps you pick three ways to do this.
Spend 30 minutes with the Website and Registration Page Audit. Open your site on your phone, then on a computer, and tick each line that is true today: can families find you, does the first screen make sense, do program pages answer their questions, is registration easy, and does it work on a phone. Then circle three fixes to make first.
Yes, as a starting point. Paste in your own answers and ask for a first-draft list of actions. Never paste in children's or families' personal information, and check every date, price, and claim yourself before you use anything it writes.
A Google Business Profile is your free listing on Google Search and Maps, with your hours, photos, and reviews. Local search is when someone searches for something near them, such as "summer day camp near me." A feeder program is a smaller or off-season program, such as spring break or after-school, that sends families to your main one.
No. Every download is free and open, with no form to fill out first. If you would like to hear from us about other ways we can help, there is an optional request-more-information form at the bottom of this page.
Yes, absolutely! These resources are meant for anyone looking to improve (or even start) marketing for camps, classes and programs.
From local programs to global events, ACTIVE helps organizations connect with the people and communities they serve. Fill out the form to schedule a demo.
