"It makes my life so much easier."

Trent Emmons, FASST CEO & Head Coach
A fast-growing swim team's smooth transition to 100% online registration with ACTIVE Swim Manager
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Located in North Texas, the Frisco Amateur Summer Swim Team (FASST) is a 35-year-old program and the largest of its kind in the state. Working with swimmers age 5 to 17 years old, FASST produces state champions, record-holders and high school All-Americans.

CEO and Head Coach Trent Emmons has been with FASST for nearly two decades, helping it grow from a small four-lane pool and 70 kids to its current enrollment of 650 swimmers per season.

Experiencing Growing Pains

While FASST was using Team Manager® and Meet Manager® products to organize events, they weren’t using ACTIVE Swim Manager® for their website and registrations. They needed a solution that would not only replace their complicated website, but also meet the demands of a rapidly growing number of participants.

As the 2018 registration period approached, Emmons needed to simplify the sign-up process–and fast! That’s where Swim Manager® came into play.

A Streamlined Solution

Seeking a cloud-based solution to enable a customized, feature-filled website with easy online registration and secure payment processing, FASST switched to ACTIVE Swim Manager®. Working with the ACTIVE implementation team, Emmons reports that his new site was 95% where he wanted it when he first saw it. What’s more, ACTIVE also made the onboarding and training process for FASST staffers painless.

“I had questions at times, and I got all the answers I needed,” Emmons says. “It was pretty easy.”

From start to finish, the team was set up and taking registrations within three weeks!

A Winning Team

If any staffers or parents had doubts about learning a new system, the preregistration period erased them. The easy new process netted full adoption from the start, with 100% of returning swimmers taking advantage of online pre-registration.

For Emmons, managing the site and making necessary updates is also smooth sailing with ACTIVE Swim Manager®. And another bonus for this busy coach? All the parental feedback he’s received since making the switch has been positive.

Future’s So Bright

Looking ahead, FASST now has a competitor in Frisco, where it used to be the only game in town. In addition to quick and easy online registration and a more user-friendly website, a free listing on ACTIVE.com gives this team a competitive edge. Attracting over 8.5M unique visitors per month, the industry leading site connects participants with events and activities in their area.

All told, with 100% online registration, happy parents and superior support, Emmons is excited about FASST’s future with ACTIVE.

He says with a smile, “It’s hard to teach an old dog new tricks, but I’m very happy.”
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