Exclusive Daily Fitness and Endurance Deals to be in 25 Major Markets by the Year-End, Starting with New York, Los Angeles and Chicago
SAN DIEGO, CA – April 7, 2011 – Active.com®, a media property of Active Network, and the leading online community that connects people with the sports and activities they love to do, today announced the nationwide expansion of Schwaggle, a deal-of-the-day program offering exclusive deals on fitness-related products and services for the active consumer. Schwaggle is one of the first deal-of-the-day programs to distribute offers through both email and Facebook, with a greater opportunity to be shared virally. Kicking off this month, Schwaggle deals will be available in New York, Los Angles and Chicago. The introduction of Schwaggle in the three largest U.S. cities will be closely followed by a rollout of the program to other cities nationwide for a total of 25 major markets by year-end, and select international markets in 2012.
Schwaggle was first introduced in the Bay Area in January of this year and initial consumer acceptance has been strong, with discounted deals to local Bay Area events such as Bay to Breakers and the Marin County Half Marathon selling out within hours. Now, active-minded consumers in the New York, Los Angeles and Chicago areas will have access three times a week to exclusive and targeted deals on sports and fitness products and services, discount registrations for endurance events and golf tee times.
"With the successful launch of Schwaggle in the Bay Area, we have lined up a host of local and national vendors ready to offer high-quality, relevant daily deals to active lifestyle consumers in New York, Los Angeles, Chicago and our upcoming cities," said Brian Enge, vice president, strategic projects of Active Network. "Schwaggle provides a unique value proposition to both fitness-minded consumers who benefit from compelling offers, and vendors who benefit from a highly-targeted audience to whom they can market their products and services."
The April launch dates and initial deals include:
- New York 4/7 – discounted registration for Tunnel to Towers Run, a Run/Walk fundraiser for the 9-11 commission
- Los Angeles 4/12 –discounted registration for Gladiator Rock’n Run
- Chicago 4/19 – discounts on GU Performance Gels and Xterra Wetsuits
Organizations offering their products and services via Schwaggle have an opportunity to reach a large demographic of consumers comprised of runners and athletes, health and wellness enthusiasts, golf and tennis fans and adventurers. Schwaggle is the only online coupon software to sell a finite inventory of items so vendors won’t be overwhelmed by demand.
Active.com plans to further expand its Schwaggle plans program to include community events, camps and more in the near future. To learn more about Schwaggle, visit www.schwaggle.active.com.
The Active Network, Inc. is a leading provider of organization-based cloud computing applications serving diverse market segments including business events, community activities, outdoors and sports. Our technology platform, ActiveWorks™, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit us on the web at www.ActiveNetwork.com or www.Active.com.
Mona Klausing, Active Network
Brinlea Johnson, The Blueshirt Group