ACTIVEWorks Endurance Social Sharing Tools and Social Referral Rebates

Social sharing and social referral rebates can help build traffic for your site and help you reach your marketing performance goals.
min read
Product Blog

Social sharing is the practice of sharing content from a website to a social media platform or app while social referral rebates help drive registrations and revenue by providing registrants with a financial incentive to market your event and recruit additional registrants from their network. Social sharing and social referral rebates can help build traffic for your site and help you reach your marketing performance goals.

Our Social Media tools provide a great way to get your event in front of registrants' friends through social sharing. When undecided, most people look to the actions of others for advice or what to do. The more often a response is seen, the more “correct” it's perceived. In short, this is social proof and applies more broadly to reviews and recommendations both online and offline as well.

What Is the Value of Social Proof?

Social proof is the level of credibility the public provides to a product or service. The more people are seen using or enjoying a product, the more likely others will try it, too. A new study reveals local consumers access an increasing number of online media sources before buying. Nearly all consumers — 97% — now use online media before buying a product or service. Use online reviews to connect with your audience, improve brand image and increase participation for your event.

Social Sharing Tools

ACTIVEWorks Endurance has built-in tools to leverage recommendations and referrals.  With our Social Media Share tool, you can reach your target audience, establish brand identity, generate new leads, provide customer support and be an active part of your industry. One-click social sharing integrations with Facebook, Twitter, SMS and more make it easy for registrants to drive registration volumes. As your event progresses, get quick insights into which social channels are driving the most referrals, so you can better leverage those networks in the future.

After a participant completes their registration, they are then presented share buttons so they can easily share event info with their friends through social media, email or text message, encouraging them to register as well. You can even customize what content is shared by adding text,  hashtags and an image.  

Social Sharing Tools – Useful Links

Social Referral Rebate

The ACTIVEWorks Endurance Social Referral Rebate tool continues to be an incredibly powerful marketing asset. Our most successful customers average 15 to 25% of their total registrations generated by social referral. Customize your message, imagery and your brand voice with the ACTIVEWorks Endurance Social Referral Rebate tool.  

Create incentives to drive new business. The rule-based system creates flexibility for organizers to bend the tool in several different ways, including tiered rebates, rebates for the referrer and the referee or just the referrer, and percentage-based or flat-rate rebate amounts. Rebate recipients let you choose who will receive the rebate — referrer only or referrer and referee, and rebate rules allow you to create various tiers of rebates to incentivize more referrals.

Harness the power of your community by making them a part of your marketing team!

  • The rebates are targeted and for an already interested audience.
  • Leverage the power of social proof and personal recommendation.
  • The rebate only pays out if there is a successful registration from the referral link.
  • It’s an investment not a cost.

Social Referral Rebate – Useful Links

Let your participants' help you market your events by using ACTIVEWorks Endurance’s effective social sharing and rebate tools to reach new prospective registrants and ultimately increase participation.

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Leslie Stonestreet
Senior Product Marketing Specialist
August 29, 2022
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