Spartan returns to ACTIVEWorks Endurance, signs multi-year deal to power global race portfolio

After evaluating alternatives, the world's leading obstacle course racing brand chooses to come back to the platform built for endurance.
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Spartan, the global leader in obstacle course racing, is returning to ACTIVEWorks Endurance (AWE). ACTIVE Network has announced a new multi-year agreement that will bring Spartan back to its purpose-built endurance event management platform. Soon, AWE will once again power registration, athlete management, and event operations for Spartan's global portfolio of races, which spans more than 40 countries and welcomes hundreds of thousands of competitors each year.

The decision marks a notable return for Spartan, which moved its registration and event technology stack to another provider before re-evaluating the market and reselecting AWE as its long-term partner. Spartan cited AWE's depth of endurance-specific functionality, scale of operations, and the platform's recent investments in mobile athlete experience, multi-event series management, and real-time race-day operations as primary drivers behind the decision.

“We're proud to welcome Spartan back to ACTIVEWorks Endurance,” said Eric Ives, President and GM at ACTIVE. “Spartan operates one of the most demanding race calendars in the world, and the fact that they evaluated the market and chose to return is a clear signal that the investments we've made in the platform are paying off. We're committed to giving their team and their athletes the best experience in the industry.”

Under the new multi-year agreement, AWE will support Spartan's complete event life cycle—from registration and ticketing to athlete check-in and post-event engagement—across the brand's full slate of obstacle races, ultra events, kids' races, and championship series.

About ACTIVEWorks Endurance

ACTIVEWorks Endurance, part of ACTIVE's suite of software solutions, is a leading registration and event management platform purpose-built for endurance events. AWE powers thousands of races worldwide—from local 5Ks to global championship series—with technology designed specifically for the demands of running, cycling, triathlon, and obstacle course racing.

About Spartan

Spartan is a leading endurance sports and wellness brand, with millions of participants in obstacle course races, ultra events, and lifestyle experiences across more than 40 countries.

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September 11, 2026
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