& communications

  • Beautiful Email Templates
  • Social Media Sharing
  • Built-in Analytics & Reporting
  • Camp Merchandise Integration
  • Promotions, Discounts and Coupons
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Fill Your Camps and Classes to Capacity

Automate and stand out by using modern marketing and communication tools that are fully integrated with your ACTIVE camp management and online registration software.


Camp Marketing Tools that Drive Revenue


Beautiful Emails
Use pre-built email templates or customize and save templates with your logo, camp photo, and contact info for your camp marketing. Upload your own header and footer and add links to your social media channels such as Facebook and Twitter. Schedule your emails, import contact lists and email targeted groups to connect with the right families at the right times.

Promotions, Discounts, and Coupons
Entice families to register and fill your last remaining bunks or spaces by issuing time-limited coupon codes. Offer incentives such as early-bird discounts and last-minute registration promotions. Push special offers to specific groups and get up-to-the-minute tracking info on your coupons.


Sell Camp Merchandise
Upsell registrants by offering camp gear directly at check out. Merchandise quantities are automatically updated after each purchase, eliminating time-consuming administrative work. Track merchandise contribution to revenue with merchandise reports.


Share. Convert. Report

Take advantage of social media networks to increase your camp registrations.

In a single click, your camper parents can share that they’ve just registered their child at your camp. Include social media links on your emails and encourage people to engage on your channels.


Website Software

Does your camp website need an overhaul? Leverage ACTIVE's powerful technology suite to easily build a new website with integrated online camp registration software.

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Measure Success and Act On Results

From built-in email analytics to track the performance of your campaigns to transaction reports, ACTIVEWorks Camp & Class Manager has all of the tools you need to tie your marketing efforts back to revenue.

ACTIVEkids Online Marketplace

Your programs are automatically posted for millions of parents seeking kid-focused events and activities:

  • Free listings extend your reach to millions of participants
  • Family-friendly portal broadens yet targets parental search
  • Customizable filters personalize results based on age, gender, interest and location
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Camp Marketing & Communication Resources


Marketing Toolkit for Camp Directors
Download this toolkit to get 5 valuable resources to help aid you in building your brand, creating emails that convert, engaging in social media and getting found on Google.

Get it now

4 Great Marketing Tips in 15 Minutes
Get started on a strategy for ramping up your online presence. This 15-minute webinar will provide a quick overview of today’s top 4 marketing methods.

Watch Now


Camp Program & Parent Research
Gain insight into your buyers' behavior with the latest research on camp parents. Discover the main influencer of their purchasing decisions and more!

Access Data

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