Dos and Don'ts of Event Marketing and Communications for Best Engagement

Spice up your endurance event: the insider's guide to winning more hearts (and footprints!)
min read

Want to take your endurance race to the next level? The secret sauce goes beyond just getting athletes to sign up. It's all about crafting an unforgettable journey for them, from registration to the finish line—and beyond! Here's how:

  1. Make Registration a Walk in the Park: Want more sign-ups? Make it a no-brainer with slick platforms like ACTIVEWorks Endurance. The easier the process, the more participants you’ll have at the starting line.
  1. Deliver the WOW Factor: From sign-up to the finish line, make every touchpoint count. Use tech solutions like ACTIVE On-Site for smooth check-ins that aren’t the hardest part of your participants’ day.
  1. Get Cozy with Your Audience: Know them, love them, speak their language! Tailor your digital campaigns to resonate with your specific audience using data insights from past events. Now you're speaking their language!
  1. Build Your Fan Club: Encourage your participants to become your biggest cheerleaders. Testimonials and social media shout-outs add mega cred to your event.
  1. Bring the Thrill with AR: Maximize the fun factor with the ACTIVE Experience app. This isn't your run of the mill race; this is the future of endurance events!
  1. Offer A-Class Customer Service: Keep those information avenues clear and ready! Stellar customer service could convert first-timers into raving fans.

We all know there are plenty of obstacles to trip over. Here's what you need to avoid:

  1. Playing the Guessing Game: Never leave your participants in the dark. Clear communication about all things race-related is a MUST.
  1. Neglecting Your Digital Facelift: Don't let a stale website or social media page scare away potential registrations. Fresh and engaging is the way to go.
  1. Overlooking Data Gold Mines: Underestimating data is a no-no. Dive deep, understand your audience, and tailor your strategies accordingly.
  1. Forgetting Community Spirit: It's not just a race, it's a community! Cultivate a positive environment around your brand for heightened engagement and loyalty.
  1. Hiding Your USP Under a Bushel: The scenic route, the killer course, the unique rewards... Show off what makes your event stand out!
  1. Ghosting Post-Race: Remember, after the race is before the race! Stay connected, gather feedback, and keep the excitement alive for future events.

There you have it! This easy-peasy, lemon squeezy checklist will not just drive registrations but will also create a memorable bash that keeps participants coming back for more. Happy racing!

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April 30, 2024
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