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Clarity and trust are at the heart of every great customer experience. That’s why, as new federal fee transparency laws come into effect, ACTIVE is proud to step forward with solutions designed to set a higher standard. On May 20, 2025, we are introducing a major product update that puts transparent ticket pricing front and center, ensuring that event organizers and participants alike can rely on a process that is as clear as it is fair.
A New Era for Pricing Transparency
Under new regulations established by the Federal Trade Commission (FTC), ticketing, travel, and registration platforms will be required to include all mandatory fees in the advertised price. These bipartisan rules aim to eliminate “junk fees” that obscure true costs and erode consumer trust. The intended outcome is a simpler, more honest buying experience, where participants know exactly what to expect before they complete a transaction.
For some in the industry, this transition will be challenging. But at ACTIVE, transparency has always been a principle we live by, not just a new box to check. This update builds on our established belief in ethical pricing and puts us ahead of competitors still scrambling to adjust to the regulations.
What’s New with ACTIVE?
The changes in our May product release are designed to meet the FTC’s requirements while making life easier for event organizers and participants. Here’s what you can expect:
- Total Price Upfront: Event participants will see the full price of a ticket or registration—including any mandatory fees—from the start. No last-minute surprises during checkout.
- Configurable Display: Organizers can choose how fees are displayed, striking the perfect balance between compliance, user experience, and transparency.
- Mobile-Optimized Views: Transparent pricing details will be clear across all devices, minimizing cart abandonment and boosting conversion rates.
- Reporting and Audit Tools: Built-in tools will simplify fee structure reports for event directors and finance teams, streamlining compliance efforts.
These changes will apply to all U.S.-based events affected by the new laws, but we’re also looking ahead. Global enhancements are in the works to bring the spirit of fee transparency to international markets as well.
Why Choose ACTIVE?
Regulation shouldn’t be just about compliance; it can also be the foundation for better business. We see transparent pricing as an opportunity to strengthen trust between event organizers and participants. Trust fuels loyalty, and loyalty can drive lasting growth.
At ACTIVE, we’re not just checking off a list of legal requirements—we’re rethinking how we can help organizers thrive in a competitive landscape. Our team has spent months preparing for these changes, ensuring the transition is not only seamless for event organizers but also elevates their ability to connect with their audiences.
Competitors may treat transparency as a challenge. We see it as a chance to lead.
A Commitment to Long-Term Innovation
While the May update is a significant step forward, it’s just the beginning. Regulatory landscapes evolve, and so do the needs of event organizers. That’s why ACTIVE is committed to ongoing innovation, keeping our platform one step ahead so you can stay both compliant and competitive.
If you have questions about the May release or want to learn how these changes can benefit your events, our team is ready to help. Reach out to your account representative—we’re here to support your success every step of the way.
At ACTIVE, we believe transparency and trust are non-negotiable. Together, we can redefine the registration and ticketing experience, bringing simplicity and honesty back into the process. When participants feel confident about their purchases, they’re not just more likely to register for your events—they’re more likely to come back, time and time again.
Transparent by design. Compliant by choice. Partnering for your success.
