Articles

KONA-Inspired at the IRONMAN 2013 World Championship

Top 70 YMCA Twitter Accounts to Follow (and Imitate)

How to Increase Participation in Parks & Recreation

Increase participation by effectively utilizing what you have right at your fingertips—your organization’s website, social media channels and CRM platform

P&R Marketing Idea: Facebook Cover Photo Contest

Canton Commits to Community Wellness with 100 Days to Health

How Apple and Starbucks Can Improve Your Customer Experience

Kids in the Office, Kids in the Game

3 Negative Trends to Reverse in Your Community

2.62 Miles to Boston–United, We Are ACTIVE

Why You Need Benefit-Based Marketing

The importance of clearly communicating the personal benefits to participants.

How to Measure the Impact of Social Media for Your Organization

Understanding how to measure the impact of social media can help you be more strategic and successful when it comes to social media marketing.

What Recreation Professionals Need to Know About Marketing: Part 2

How to create plans to reach your target audience and next steps.