Articles

How ACTIVE Connects Its Mission With Yours

Why Being Active Matters at ACTIVE

A look at the public health benefits of staying active.

How to Increase Participation in Parks & Recreation

Increase participation by effectively utilizing what you have right at your fingertips—your organization’s website, social media channels and CRM platform

3 Negative Trends to Reverse in Your Community

2.62 Miles to Boston–United, We Are ACTIVE

Why You Need Benefit-Based Marketing

The importance of clearly communicating the personal benefits to participants.

How to Measure the Impact of Social Media for Your Organization

Understanding how to measure the impact of social media can help you be more strategic and successful when it comes to social media marketing.

What Recreation Professionals Need to Know About Marketing: Part 2

How to create plans to reach your target audience and next steps.

What Recreation Professionals Need to Know About Marketing: Part 1

How to define your target markets and create plans to reach them.

What Does Your P&R Agency Need to Know About Its Customers?

Important information to have about your community members.

21 Places to Put Your Registration Link for More Signups

What Is a Content Management System (CMS) for Recreation Organizations?

A look at Content Management Systems and their benefits.